Daniel J. Lewis

Internet entrepreneur, award-winning podcaster, podcast consultant, keynote speaker

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Review of Scott Stratten’s Book, UnMarketing

June 20, 2016 by Daniel J. Lewis Leave a Comment

Business-owners and content-creators need marketing, at least until that can be delegated to someone else. Scott Stratten's book, UnMarketing, is a concise reference for modern marketing as well as a challenge to overhyped ideas.

UnMarketing may not be your most marked-up book. There aren't amazing quotations on every page. But it does contain page after page of actionable advice, case studies, and inspiration to help anyone who needs to “Stop Marketing. Start Engaging.” (That's the book's subtitle.)

I've seen Scott Stratten speak a couple times before and I greatly enjoy his style. He's straightforward, honest, and filled with insight. But he never takes himself too seriously and his presentations are always fun.

Stratten's writing style is no different. It's both authoritative and entertaining. You'll get great marketing information as well as plenty of laughs, especially from the footnotes. Of course, a book called “UnMarketing” would be a very different approach from most dry marketing books!

While reading UnMarketing, I didn't highlight a lot of things Scott Stratten said, but I did find plenty of new inspiration and ideas I can apply in marketing my own business and content.

Scott Stratten is good at representing common human feelings about marketing and customer service. With that understanding, he's able to present marketing ideas that will truly connect with other people. Some of the ideas seem so obvious that I would think, “Of course that would work!” But most of us have our heads so buried in our work that we miss these obvious opportunities to stand out.

“UnMarketing” is the perfect title. It's like zombies who move like they're alive, but behave like they're dead. That's why we call them “undead.” Stratton's work is the same. It's about marketing, but it's about not marketing. It's really a book secretly about amazing customer service and relationships disguised as a book with “marketing” in the title.

I read UnMarketing within a week and have plenty of ideas to last for years. My favorite chapters were “Hierarchy of Buying,” “Pull and Stay,” and especially “Viral Marketing.” These chapters do have highlights in my copy!

Inside, you'll learn about engaging online and offline; in-person and over the Internet; and attending events and hosting your own events.

I highly recommend UnMarketing, by Scott Stratten. I suggest you read it straight through, and then re-read the chapters that inspired you the most. Most of the chapters are short enough to read in only a few minutes. Scott clearly knew UnMarketing would be a great reference book, too, because he includes a helpful index in the back.

This isn't the “SELL SELL SELL” kind of overhyped marketing. It's practical, effective, and engaging.Get your own copy of UnMarketing and tell me the biggest insights you gained!

Filed Under: Business, Social Media Tagged With: book, business, marketing, review, social media, social networking

Review of WP Engine managed WordPress hosting

October 31, 2014 by Daniel J. Lewis 11 Comments

Special promo available! If WP Engine is right for you, sign up for a prepaid annual account in May, 2015 and use promo code “POOLPARTY3” to get three months free!

I have been searching for a new web host for my high-traffic podcast network running WordPress Multisite with a massive bbPress forum. I tried WP Engine for a short time and I was impressed, but could not afford to be dazzled.

Make sure you read my initial thoughts on managed WordPress hosting to understand my needs and perspective.

WP Engine managed hosting features review

WP Engine's features

WP Engine is probably the most well-known provider for managed WordPress hosting. WP Engine's unique features are a wide range of WordPress-specialized support options (tickets, chat, and phone), easy staging sites, built-in caching and CDN, and Git push.

WP Engine was easy to manage. I could create and delete my own WordPress sites, easily add redirects, and backup and restore on demand. Making a staging website took just a few clicks, and I could test new plugins or themes without breaking my public site.

WP Engine's speed

I loved my time on WP Engine. I used GTmetrix and Pingdom to test my sites after my migration. Every site loaded at least 20% faster than on Synthesis, and the WP Engine's CDN was amazingly fast.

I was having performance issues with my website on Synthesis: “404” errors on save/publish, missed cron jobs (like scheduled posts), and intermittent connectivity while editing posts. Once I was on WP Engine, all of these problems went away. (I will detail Synthesis more in my next managed WordPress hosting review.)

WP Engine's missing features

Because I'm also a web designer/developer, I have started learning how to use SSH for command-line operations. SSH is much faster for moving files, importing and exporting databases (especially a massive one like mine), monitoring server performance, and pushing my local Git changes to the live server (via Dandelion). But WP Engine doesn't allow SSH to any of their customers. Thus, my workflow was crippled and I would often have to wait on their support team to fix something, or slow down my workflow.

Managing files over SFTP was sometimes strange. I would upload plugins, then have to reset permissions before WordPress could update the plugin. SFTP and these odd permissions would also not work well with my Dandelion workflow. I probably could have accomplished similar things with WP Engine's Git Push feature, but it was initially too complicated for me to attempt (I'm still a Git beginner).

WP Engine managed hosting pricing

Can't afford my traffic on WP Engine

What makes WP Engine unusable for me is their method for counting “monthly visits.” This metric is tracked from unique IP visitors per 24-hour period. So if the same person visits my site every day for a month, that would count as 30 “monthly visits.” With the $99 “Professional” plan (my choice), you are allotted 100,000 “monthly visits.” If you go over, it costs only $1 per 1,000 “monthly visits.”

I looked at my highest-traffic days in Google Analytics and estimated that I would be near 100,000, so the $99 plan looked tempting compared to the $147 I was paying to Synthesis. I knew that WP Engine tracked the traffic differently, so I expected to pay occasional overages, but probably never more than $150 per month.

With just a one-week test, I quickly saw that WP Engine would be unaffordable. Where Google Analytics lead me to expect 3,000 visitors in a day, WP Engine would track 7,000 “visits.” It seemed that for every number I expected, WP Engine would track almost more than double. With just a week of testing, I was already about to burn up my 100,000 “monthly visits,” and it looked like my next month's bill would easily be $220 or more.

What I didn't try

Git is a pretty amazing technology for version control and development. WP Engine has this already built in, which may make some of you salivate. I never had the opportunity to try it.

WP Engine also offers enterprise plans for extremely popular WordPress sites. These come at a high cost, but anyone at the enterprise level would recognize the value of a stable host with quality service and great support.

I have to look elsewhere for managed WordPress hosting

Sadly, I decided I had to leave WP Engine. I absolutely loved their performance and features (except for the weird SFTP permissions problem and lack of SSH), but I couldn't justify the higher expense. After all, this whole process was inspired by a need to reduce my monthly costs while maintaining or improving my performance.

Thankfully, I could get a full refund within a 60-day window, which is very generous.

WP Engine is certainly a great managed WordPress hosting provider, and I do genuinely recommend them for hosting your sites. WP Engine provides great support, wonderful features, and amazing performance. Just be careful with your traffic if you're on a tight budget.

In my next managed WordPress hosting review, I'll review my time with Synthesis by Copyblogger, and why I left after more than a year.

Filed Under: Technology, Web design Tagged With: bbPress, Git, managed WordPress hosting, performance, review, SSH, Synthesis, web hosting, WordPress, WP Engine

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