Daniel J. Lewis

Internet entrepreneur, award-winning podcaster, podcast consultant, keynote speaker

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How to invest in entrepreneurship for only 25¢

August 11, 2013 by Daniel J. Lewis

When people ask me what I do, I often respond, “I do a lot if things; I'm an entrepreneur.” I'm very happy to have earned that title. I'm no longer just a freelance web designer, just a podcaster, just a consultant, or just one anything. I am an entrepreneur!

As such, I get excited when I see kids learning to be entrepreneurs, and I've decided to support them.

I recently attend Mixwest 2013, a conference about social media, marketing, technology, and design. Susan Baroncini–Moe presented a session called “How to Have a Successful Business on Your Own Terms, in Your Own Style.”

Susan was very generous and gave copies of her book, Business in Blue Jeans, to all attendees. Her session and her book both start with her story of starting a Kool-Aid stand in order to fund her love of bubblegum.

I hadn't even made it past the preface before being inspired (I still have the book in my lap while I write this). The world needs more entrepreneurs, and children who attempt entrepreneurship at a young age are audacious and probably the next generation of business leaders and creative thinkers.

This next generation needs to know that success isn't just the product of hard work, but it's the product of smart work. If they see early on the relative “wealth” they can earn from a good idea, this will be a major life lesson that will point them toward success in their future.

For this reason, I've decided to try supporting these child-entrepreneurs. It may only cost me a $1 or 25¢, but I could be inspiring someone who will generate millions in the future and provide jobs to many others.

Will you join me in supporting these entrepreneurs?

Filed Under: Business

How to disable Disqus on WordPress custom post types

July 28, 2013 by Daniel J. Lewis 68 Comments

UPDATE: Disqus is pushing out more updates, which would mean re-implementing this code each time. Thus, I changed methods. Thanks to Onur Güven (in the comments) for pointing out the better method.

If you have custom post types on your WordPress website and use Disqus Commenting System, you may have a need to disable Disqus in only certainly places. I'll show you how!

I created a premium WordPress plugin, Social Subscribe & Follow Icons, for adding vector social icons to blog and podcast websites. Since I podcast “how-tos” about podcasting to other podcasters (I'm a meta kind of guy), I sell this plugin on The Audacity to Podcast's website. My site uses Disqus and I sell the digital product with WooCommerce.

WooCommerce (and other ecommerce plugins for WordPress) creates custom post types and may use the default WordPress comments system for managing reviews on those products. The problem is that Disqus takes over the commenting system and now disables the WordPress system. This results in a blank Reviews tab for my products on my website.

To fix the problem, we need to tell Disqus not to run on a particular post type, and let the default WordPress system take over. In the case of WooCommerce, this custom post type is “product,” but it could be any other post type in your case.

Open your theme's functions.php file and add the following code near the bottom.

// Remove Disqus from a custom post type
remove_action('pre_comment_on_post', 'dsq_pre_comment_on_post');
add_action( 'the_post' , 'block_disqus');
function block_disqus() {
    if ( get_post_type() == 'custom_post_type_name' )
        remove_filter('comments_template', 'dsq_comments_template');
}

Where custom_post_type_name is the name of your post type, like product.

Now, you can update Disqus without losing your settings! Just remember to re-implement this code if you update or switch themes.

Old method (no longer recommended)

The following instructions are for Disqus version 2.74 through 2.77 2.79. Later version will probably work the same (though line numbers may change, as they did for version 2.79).

  1. Open up the “disqus.php” file in the Disqus plugin folder (usually “/wp-content/plugins/disqus-comment-system/disqus.php”).
  2. Find line 149 143 (as of version 2.79) and you'll see the following.
        $replace = get_option('disqus_replace');
    
        if ( is_feed() ) { return false; }
        if ( !isset($post) ) { return false; }
        if ( 'draft' == $post->post_status ) { return false; }
        if ( !get_option('disqus_forum_url') ) { return false; }
        else if ( 'all' == $replace ) { return true; }
  3. Add the following above the if statements. (Replace “product” with your post type, or duplicate this line to address several post types.)
        if ( 'product' == get_post_type() )    { return false; }

    So that your code looks like the following.

        $replace = get_option('disqus_replace');
    
        if ( 'product' == get_post_type() )    { return false; }  
        if ( is_feed() )                       { return false; }
        if ( 'draft' == $post->post_status )   { return false; }
        if ( !get_option('disqus_forum_url') ) { return false; }
        else if ( 'all' == $replace )          { return true; }
  4. Save and re-upload the “disqus.php” file.
  5. You may need to clear your cache.

Following these steps, Disqus will be disabled on these custom post types. In my scenario, this means I can now accept product reviews in my WooCommerce store!

I've shared this post with Disqus so that they can consider including this code in the future, or building in a function to allow users to select post types.

If this was helpful, please reshare it!

Filed Under: Technology, Web design Tagged With: custom post types, Disqus, PHP, plugins, WooCommerce, WordPress

The ethics of choosing affiliate links in your blog or podcast

April 19, 2013 by Daniel J. Lewis 13 Comments

Amazon associates affiliate page

How much consideration do you put into choosing which affiliates links you use?

For most of my podcasts, affiliate links are easy—Amazon.com for everything because they sell everything at usually great prices.

But on my “how-to” podcast about podcasting, The Audacity to Podcast, affiliates are more complicated. I recommend many more products:

  • mixers,
  • microphones,
  • software,
  • audio cables,
  • video cameras,
  • mobile devices,
  • web hosting,
  • and anything else that helps podcasting.

In the past, I've used several affiliates:

  • Amazon.com,
  • Musician's Friend,
  • Monoprice, and
  • B&H Photo Video.

The decision for a link is hard when affiliate programs vary in payouts and certain companies will happily reshare my content if I use their affiliates exclusively. But when a single product is the same price on several sites, it's even harder to decide which affiliate to use.

I appreciate the affiliate relationship I have with B&H, but I know it's often more convenient and cheaper for my audience to purchase from Amazon.com.

A quick poll on Twitter, Facebook, and Google+ revealed overwhelming preference for Amazon.com, even when other retailers had the same price. The reasons usually focused on the following.

  • Amazon Prime members who could get free two-day shipping
  • Amazon.com giftcards earned through programs like Swagbucks
  • Account already exists on Amazon and don't want to sign up somewhere else
  • Amazon.com's trusted reputation

I even prefer Amazon.com for most purchases because they usually have the best price, we have a warehouse nearby, and I regularly earn free giftcards from Swagbucks. Am I violating any rule by using an affiliate link to a retailer I may not prefer?

Then looking on the profit side, I usually make more money through my Amazon affiliates than I do with other affiliate links. Almost every month, I sell enough items through my combined Amazon tracking IDs that I earn a 6.5% commission (I'm always so close to 7%!). Each additional item sold through Amazon increases the possibility that I could earn a higher percentage rate.

Amazon offers handy widgets and plenty of linking options, including simply adding “tag=danieljlewis-20” to any URL to turn it into an affiliate link.

Then there's B&H. They have a great website, accurate search, great customer service, and handy link creation. While they offer a variety of widget formats, making widgets are a pain. My earning potential with B&H is a little lower. But they've reminded me that if I exclusively use B&H affiliate links in my product reviews, they would share my reviews with their social-media followers. And the better I perform, the more likely I can borrow some demo units for more reviews.

For most podcasting equipment I talk about on The Audacity to Podcast, I end up including affiliate links to both Amazon.com and B&H. This makes my linking process twice as long.

So what's the ethical thing to do? I believe that is to continue offering Amazon.com affiliate links first unless a better price or better product is available elsewhere. Sure, this won't make me popular with companies like B&H, but I believe this will give my followers the right options for them to make their own choices. After all, they're smart people.

How do you handle affiliate links for the same product from competing retailers? I'd love to hear your opinions and experience in the comments below.

Filed Under: Business, Social Media Tagged With: advertising, affiliates, Amazon.com, blogging, monetization, podcasting

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