Daniel J. Lewis

Internet entrepreneur, award-winning podcaster, podcast consultant, keynote speaker

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Hi, Mad Anthony attendees!

Thank you for attending the Mad Anthony Writers Conference! Here are my notes and slideshows from my presentations.

Social Media Tips and Tricks

http://www.slideshare.net/slideshow/embed_code/33163219

10 general tips

  1. Build relationships
  2. Be helpful or entertaining
  3. Complete your profile
  4. Consider a 
brand account
  5. Remember 
your branding
  6. Be everywhere you can be well
  7. Join or start conversations
  8. Be consistent
  9. Connect with 
your site
  10. Share across networks

The top social networks and how to use them well

  1. Blog
    1. Own your domain
    2. Optimize for search engines humans
    3. Use pictures
    4. Allow comments
  2. Podcast
    1. Plan ahead
    2. Be passionate
    3. Look and sound good
    4. Listen to your audience
  3. Twitter
    1. Be concise
    2. Schedule and repeat important things
    3. Use #hashtags
    4. Search for needs
  4. Facebook
    1. Use pictures
    2. Participate in groups
    3. Consider Facebook ads
    4. Use hashtags
  5. Google+
    1. Participate in communities
    2. Integrate with authorship
    3. Use #hashtags
    4. Host 
Hangouts on Air
  6. YouTube
    1. Publish short, simple videos
    2. Link back 
to your site
    3. Embed on 
your site
    4. Invent your own keyword
  7. LinkedIn
    1. Enhance your profile with apps
    2. Participate in groups
    3. Connect with everyone
    4. Recommend and endorse
  8. Pinterest
    1. Be visual
    2. Follow and comment on relevant boards
    3. Pin to shared boards
    4. Get a business account
  9. Instagram
    1. Be visual
    2. Learn good photography, not filters
    3. Upload non-mobile images or video
    4. Use #hashtags
  10. Email
    1. Offer incentives
    2. Encourage replies
    3. Schedule autoresponders
    4. Segment lists
  11. BONUS: Reddit
    1. Build reputation with sub-Reddits
    2. Submit great content
    3. Get fans to submit your stuff
    4. Find great content
  12. BONUS: StumbleUpon
    1. Submit your content
    2. Include keywords from your post

How to Get Feedback from Your Readers

Do you really want to interact with humans?

8 ways to receive feedback

  1. Written email
    1. Use CryptX for WordPress to protect your email address
    2. Use Gmail the RIGHT WAY (don't give out your @gmail.com address)
  2. Phone voicemail
    1. Create a voicemail number for free with Google Voice
  3. Website comments
    1. Use Disqus or Livefyre for easy commenting and spam protection
  4. Feedback form
    1. Use Gravity Forms for WordPress
  5. Audio messages
    1. Use SpeakPipe
  6. Social networks
    1. Remember “YouTwitFace+” to know the top four networks: YouTube, Twitter, Facebook, and Google+.
  7. Online forums
    1. Keep it simple!
  8. Website chat
    1. Use Chatango, Chatwing, or cbox

Why You Should Podcast and How to Start the RIGHT way

Why podcast?

  1. Reach a new audience
    1. “More people have discovered my brand through my podcast than any other source.”—Pat Flynn, Smart Passive Income.
    2. John Lee Dumas earned $166,284 (net) in February 2014, from Entrepreneur on Fire.
    3. I won award and international recognition for my podcasts by consistently producing content and teaching others how to podcast.
  2. Reach your audience in a new way
  3. Establish yourself as an expert
  4. Market your products or services
  5. Build stronger relationships

Starting the RIGHT way

  1. Have a plan
  2. Create quality content
  3. Present the content well
  4. Give authenticity
  5. Get the right equipment
    1. For starting out, get the
  6. Launch or upgrade your website
  7. Record and edit
  8. Publish
  9. Promote
  10. Measure growth
  11. Rinse and repeat

WordPress master class

Notes coming soon

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