Why event hashtags shouldn’t use consecutive numbering

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Events become more interactive, memorable, followable, and fun with official hashtags. Picking the right hashtag for an event can be its own challenge. But don't complicate this further by adding consecutive numbers!

What kinds of numbers?

It can be cute to replace “for” with “4” and “to/too” with “2.” But I'm primarily addressing the consecutive year or conference number's being included in a hashtag.

For example, the New Media Expo hashtag is #NMX. But the conference in 2015 could use a number in a variety of ways.

  • Year: #NMX2015 or #NMX15
  • Proper name's conference number: #NMX3 (2015's is the third event named “New Media Expo”)
  • Consecutive conference number: #NMX12 (2015 could be the twelfth instance of this conference when you count name-changes)

These kinds of numbers would change with each instance of the conference. Here are 7 reasons why you should consider not using a consecutive number in event hashtags.

(I'll continue to use New Media Expo as my example.)

1. Numbers cause confusion

No matter how much you try to communicate the right hashtag, using consecutive numbers inherently creates confusion. Would it be #NMX2015 or #NMX15?

This gets even more confusing if you use a conference number that is close to the current year. Such as if 2015 is the twelfth New Media Expo. Then the hashtag might be #NMX12.

Additionally, there will still be those who don't know to use the number at all. So you could end up with attendees using #NMX15, #NMX2015, #NMX12, #NMX, or several together. This means separate conversation streams, or hashtag-spammed messages.

2. Numbers segment the conversation archive

There are benefits to separating conversation conversations into years. But it's not entirely necessary. Anything that can display a hashtag archive can filter, sort by, or at least display the date.

#NMX14 would be a separate archive from #NMX15. If I attended both events and wanted to find a particular message someone shared, I'd have to try searching both hashtags. (Most hashtag-compatible platforms search hashtags as a whole word, so #NMX would not return #NMX14.)

Using a single hashtag across events allows the conversation to keep going, and builds on the branding and knowledge of that event.

If someone is interested in attending the event, they can search the hashtag and find all of the awesomeness from previous years. This single archive wouldn't exist with a hashtag that changes every year.

An event hashtag without consecutive numbering also makes it more usable for those who prefer to mute the tweets from such conferences. They have to mute only a single hashtag, instead of updating their filters every year.

3. Numbers waste marketing material

Banners, business cards, posters, videos, and any other generic marketing material would have to be remade for every conference just to update the hashtag. This wastes time, money, and materials.

When I organized PodCamp Cincinnati in 2011, I decided that our hashtag would be #PodCincy. I had it printed on all of our signs and banners. If we ever host the event again, then we won't have to reprint any of these materials.

4. Numbers are harder to type on mobile

Most social-network posting from an event will happen from a mobile device. Depending on the Twitter app attendees use, typing the pound sign / hash mark may be hard enough, but adding numbers further slows them down. Mobile uses may have to either use a key combo, or long-press a key in order to insert a number.

Hashtags without numbers are quicker to type.

5. Numbers don't last

When your hashtag uses consecutive numbering, the conversations are less likely to carry through the whole year. Without a number, people can continue to monitor and participate in a single conversation for years.

6. Numbers increase the length of the hashtag

#NMX is nicely short. Including it in a tweet will cost only five characters (including the space before the hashtag). Add numbers, like the current year, and you'll require up to four more characters.

This doesn't seem like much of a loss, but it can make a big difference when Twitter is already limited to 140 characters. Cut that down to 120 to be universally tweetable; bring it down further to about 100 characters to include a link (such as a photo, video, or website). Pretty soon, ever character occupies precious space for communicating.

7. Numbers create ambiguity

Is #NMX15 the fifteenth conference, or for the year 2015? You can clarify with a four-digit date, but then you're creating more confusion and a longer hashtag.

Imagine a hashtag like #swell15. In different fonts, the “1” may look like a capital “I” or lowercase “L.”

Remember that hashtags are not case-sensitive, so you'll see all combinations of capitalization (or lack thereof). Mix these with numbers and it becomes easier to misread or mistype.

What do you think of numbers in hashtags?

If you disagree with my conclusions, please share your thoughts in the comments! Especially share some examples where consecutive numbering do or do not make good sense with an event hashtag.

The best WordPress plugins for blogging or podcasting

wp-light-hi-1024x768WordPress is my preferred platform of choice, and that for many others. A basic WordPress website may not do enough for your needs, and that's why there are tens of thousands of free and premium plugins! http://www.youtube.com/watch?v=EhkxDIr0y2U But in similar words as those spoken to Spider-Man, “With great plugins comes great responsibility.”

The purpose of a plugin

I believe that a WordPress plugin should make things easier for you or your website visitors. I'll focus on my top picks for the following categories.

  1. Images
  2. Interaction
  3. Social
  4. Stats
  5. Email and privacy
  6. Making money
  7. Writing
  8. Backup & security
  9. SEO
  10. Links
  11. Site speed
  12. Mobile-friendly
  13. Podcasting
  14. Development

Images

Resize Images Before Upload—Feel free to upload big images to your site because this plugin will resize them with your browser before they go into WordPress.

Grab & Save—Paste an image URL and optionally rename it to import it into your media library without having to download and re-upload.

jQuery Colorbox—Make your small images stand out with a colorbox zoom.

Interaction

Disqus Comment System or LiveFyre—Make it easy and more social for commenters to sign in with Twitter, Facebook, Google, and also get great spam protection.

bbPress—Forums integrated right into the WordPress system.

BuddyPress—Turn your website into a social network. This combines well with bbPress.

Social

Social Sharing Toolkit or Digg Digg —Add buttons to your pages and posts so visitors can easily share your content to social networks.

Social Subscribe & Follow Icons—Add retina icons for blog, podcast, and social networks to encourage visitors to subscribe or follow you.

Stats

Google Analytics for WordPress or Google Analyticator—Easily add Google Analytics to your site so you can see visitor information and even real-time views.

Blubrry podcast stats—If you host a podcast, you need to know actual download numbers for you media. Blubrry's free and premium stats can easily be integrated with PowerPress or even a simply hyperlink.

Email and privacy

Contact Form 7 or Gravity Forms ($)—Make a contact form, application, and more. Contact Form 7 is easy for simple forms, but it's torture for anything more complicated, so Gravity Forms makes simple work of complex forms.

CryptX—Don't kill people by writing your email address as “Daniel [ at ] danieljlewis [ dot ] com.” CryptX will encrypt your email address to protect you from spammers.

Making money

WooCommerce—Free and extremely ecommerce for your site, but extra functionality often costs extra.

Amazon Link—Generate Amazon.com affiliate links and images easily.

Pretty Link Lite or Pretty Link Pro ($)—Make memorable and easy-to-say links for affiliate programs. Pretty Link Pro can automatically hyperlink keywords.

Writing

Simple Post Template—Create templates for posts that follow the same pattern and use these when you start a new post.

Shortcode Exec PHP—Create shortcodes to do anything! This is especially useful when you want to include the same text or media without always repasting old code. You can also update these.

Public Post Preview—Share a temporary link to let others see a particular draft post without logging in.

Backup & security

BackWPup Free or Pro ($), BackupBuddy, or VaultPress ($)—Backup your site automatically, including remote backups. I like BackupBuddy the best.

Better WP Security—Lock down your website with several tools.

SEO

All-in-One SEO Pack or WordPress SEO—Integrate search-engine optimization practices into your pages and posts. A great WordPress theme (like StudioPress) sometimes does this for you.

SearchWP ($)—Intelligent, weighted search for WordPress and even bbPress. This may not be necessary when WordPress 3.7 or 3.8 comes out.

Links

Pretty Link Lite or Pretty Link Pro ($)—Make easy links to anything.

Redirection—For advanced links and redirections, but also helps redirect renamed slugs.

Site speed

W3 Total Cache or WP Super Cache—Optimize and speed up your site with caching tools.

GTMetrix and Pingdom—See how quickly your site loads and get tips for improvement.

Mobile-friendly

A really good WordPress theme or WPTouch—Mobile-friendly design should be the responsibility of a good WordPress theme by a good web designer. If you don't have that, WPTouch plugin can suit many needs simply.

Podcasting

Blubrry PowerPress PodcastingThe podcasting plugin for WordPress to enhance your RSS feed and add media players.

Development

Shortcode Exec PHP—Make a shortcode to do anything, even advanced PHP!

WP Migrate DB or Pro ($)—Synchronize WordPress databases (including local dev to remote live) with powerful find-and-replace functionality.

JetPack (or Widget Logic Visual with a small patch)—Make certain widgets show on only certain pages.

What about you?

What needs do you have that weren't covered in this list? What are your favorite plugins? What has been your experience with any of these plugins (or their competitors)? Please comment below!