Why event hashtags shouldn’t use consecutive numbering

Photo Credit: clasesdeperiodismo via Compfight cc

Events become more interactive, memorable, followable, and fun with official hashtags. Picking the right hashtag for an event can be its own challenge. But don't complicate this further by adding consecutive numbers!

What kinds of numbers?

It can be cute to replace “for” with “4” and “to/too” with “2.” But I'm primarily addressing the consecutive year or conference number's being included in a hashtag.

For example, the New Media Expo hashtag is #NMX. But the conference in 2015 could use a number in a variety of ways.

  • Year: #NMX2015 or #NMX15
  • Proper name's conference number: #NMX3 (2015's is the third event named “New Media Expo”)
  • Consecutive conference number: #NMX12 (2015 could be the twelfth instance of this conference when you count name-changes)

These kinds of numbers would change with each instance of the conference. Here are 7 reasons why you should consider not using a consecutive number in event hashtags.

(I'll continue to use New Media Expo as my example.)

1. Numbers cause confusion

No matter how much you try to communicate the right hashtag, using consecutive numbers inherently creates confusion. Would it be #NMX2015 or #NMX15?

This gets even more confusing if you use a conference number that is close to the current year. Such as if 2015 is the twelfth New Media Expo. Then the hashtag might be #NMX12.

Additionally, there will still be those who don't know to use the number at all. So you could end up with attendees using #NMX15, #NMX2015, #NMX12, #NMX, or several together. This means separate conversation streams, or hashtag-spammed messages.

2. Numbers segment the conversation archive

There are benefits to separating conversation conversations into years. But it's not entirely necessary. Anything that can display a hashtag archive can filter, sort by, or at least display the date.

#NMX14 would be a separate archive from #NMX15. If I attended both events and wanted to find a particular message someone shared, I'd have to try searching both hashtags. (Most hashtag-compatible platforms search hashtags as a whole word, so #NMX would not return #NMX14.)

Using a single hashtag across events allows the conversation to keep going, and builds on the branding and knowledge of that event.

If someone is interested in attending the event, they can search the hashtag and find all of the awesomeness from previous years. This single archive wouldn't exist with a hashtag that changes every year.

An event hashtag without consecutive numbering also makes it more usable for those who prefer to mute the tweets from such conferences. They have to mute only a single hashtag, instead of updating their filters every year.

3. Numbers waste marketing material

Banners, business cards, posters, videos, and any other generic marketing material would have to be remade for every conference just to update the hashtag. This wastes time, money, and materials.

When I organized PodCamp Cincinnati in 2011, I decided that our hashtag would be #PodCincy. I had it printed on all of our signs and banners. If we ever host the event again, then we won't have to reprint any of these materials.

4. Numbers are harder to type on mobile

Most social-network posting from an event will happen from a mobile device. Depending on the Twitter app attendees use, typing the pound sign / hash mark may be hard enough, but adding numbers further slows them down. Mobile uses may have to either use a key combo, or long-press a key in order to insert a number.

Hashtags without numbers are quicker to type.

5. Numbers don't last

When your hashtag uses consecutive numbering, the conversations are less likely to carry through the whole year. Without a number, people can continue to monitor and participate in a single conversation for years.

6. Numbers increase the length of the hashtag

#NMX is nicely short. Including it in a tweet will cost only five characters (including the space before the hashtag). Add numbers, like the current year, and you'll require up to four more characters.

This doesn't seem like much of a loss, but it can make a big difference when Twitter is already limited to 140 characters. Cut that down to 120 to be universally tweetable; bring it down further to about 100 characters to include a link (such as a photo, video, or website). Pretty soon, ever character occupies precious space for communicating.

7. Numbers create ambiguity

Is #NMX15 the fifteenth conference, or for the year 2015? You can clarify with a four-digit date, but then you're creating more confusion and a longer hashtag.

Imagine a hashtag like #swell15. In different fonts, the “1” may look like a capital “I” or lowercase “L.”

Remember that hashtags are not case-sensitive, so you'll see all combinations of capitalization (or lack thereof). Mix these with numbers and it becomes easier to misread or mistype.

What do you think of numbers in hashtags?

If you disagree with my conclusions, please share your thoughts in the comments! Especially share some examples where consecutive numbering do or do not make good sense with an event hashtag.

10 things I won’t share on social networks that you may not want to, either

Photo Credit: gfairchild via Compfight cc

We've all been there. A late-night tweet, a questionable Facebook photo, a deeply held belief that was just offended.

I've decided to make my own list of stuff I won't share on Twitter, Facebook, Google+, or any social network. Most of these are things I would recommend that you avoid sharing, too. But I'll write this from my perspective.

1. Relationship problems

Whether I have a disagreement with my wife, breakup a relationship, or get angry at a friend, social networks are not good places to vent.

This is where I can struggle the most with passive-aggressiveness. I, for one, know that some people can really have a hard time not being passive-aggressive!

Instead of sharing my relationship problems with the world, I should talk directly to someone who can actually help. Even better, talk to the other person in the relationship and resolve the issue!

2. (Bad) stuff about clients, employers, or employees

If I share anything bad about business associates, it reveals bad things about my character. I would essentially be talking behind that person's back, and it's fully possible for them to find out.

I also need to think about how this looks to potential business associates. If I said bad stuff about other people I worked with, you may be concerned about what I'd say about you if we work together.

Sometimes, it may even be a good policy to say nothing about a full-time job or clients.

3. Location-revealing updates (rarely)

Yelp, Foursquare, Path, and many other apps can make sharing my location fun and sometimes rewarding. But I don't like telling the world that I'm not home.

I think it's okay to check-in and share special events. But you probably don't need to see every rest stop I visit in competition for the mayor of the porcelain throne.

4. Opinions on highly controversial moral or political issues

Remember passive-aggression? Highly controversial moral issues are more hot topics that can raise hate, hurt, and rarely help.

I think it's fine to discuss these things online, but I would only do it with a limited list of my friends whom I know will appreciate and intelligently discuss it.

I made this mistake big time before and it still hurts today.

5. Food

Sharing recipes is cool. Recommending places to eat can be cool. Posting a photo of my Centuple-Stuffed Oreo™ could also be interesting.

But photos of whatever I'm about to eat—since I'm not a food reviewer—is probably not interesting to almost anyone else.

6. Alcohol

This is definitely a personal choice and may not apply to you. Whether I drink alcohol is up to me. But I have chosen to never publicly endorse alcohol. I know I have minors and Christians of greatly varying beliefs following me.

I'm not saying alcohol is right or wrong, but I like the teachings of the Bible that says to not cause others to stumble because of what I may accept as freedoms.

7. Profanity

Another personal issue, but one that reflects on character and self-control.

I don't use profanity at all, and you'll never see me use it in an actual post. In the rare event that I share something with profanity in it, it has to be really good and I usually give a disclaimer.

I think the Bible is clear that Christians shouldn't use profanity, so I have chosen to not only limit my words, but also keep my attitude in check. (Sometimes the uncontrolled emotions are worse than the words themselves.)

Strong profanity can look bad to employers and potential employers. But maybe profanity is part of your edgy branding. So this is another thing that is really up to you.

8. Every reshare request

“Raise money for spotted puppy awareness!” “Please share this AMAZING thing from SkyMall!” “Please help unite the world around whirled peas!”

There are plenty of good causes to support. But I can't and won't give in to every request to share some cause or campaign. It's not that I don't care, but I just don't think it's something that fits my branding.

Yes, I do reshare quality stuff from others, regardless of whether they ask. If I know them well and they are personally asking me, then I'm more likely to fulfill the request in order to help them. But my social profile shouldn't look like the Foundation for Everything Campaign.

9. Only personally created content

Newsflash: social-networking is about being social. If I want to be social, I shouldn't always talk about myself and only share my stuff.

I often try to start or join conversations and reshare what others post. I'm regularly consuming great content from other people, and I try to share that with my audience.

I don't think it's always “spam” to share one's own stuff. There should be a balance.

10. “Follow Friday” (#FF) and other mention spam

“Follow Friday” was fun in the old days when very few people were on Twitter. Now, it's essentially spam. Have you followed anyone recently because of a #FF tweet?

If I really want to recommend that you follow someone else, the best way for me to do it is to write a quality message explaining why.

I also avoid and try to get out of mention-spam tweets with simple messages. For example, “Happy Monday! @Adam @Bob @Charlie @David @Erin @Frank @Gale @Harry @Irene @Jack @Kevin @Steve”

And for the love of everything beautiful in this world, please do not reply to these tweets by mentioning me and everyone! “@Matt Thanks! @Adam @Bob @Charlie @David @Erin @Frank @Gale @Harry @Irene @Jack @Kevin @Steve”


These are ten personal rules for what not to share on social networks. I know you may disagree with some of my own rules, so tell me why and share your own rules for what you will or won't post online.